HONESTLY, WE'RE JUST A BUNCH OF GIRLS FOCUSING ON OUR MENTAL HEALTH.

ON THE COURT | our 3 pillars

We’re not just talking about tennis. We’re getting on the court, creating community, and showing up for the sport we love.From hosting our own tennis experiences to volunteering with organizations and supporting events across New York City and beyond, The Soft Girl Serve is building community one court at a time. Sometimes we host. Sometimes we partner. Sometimes we simply show up and help.

  • We create opportunities for women to get on the court and play tennis on their own terms. 

    We host Hit clubs, clinics, tennis socials, tournaments, watch parties, and everything in between.

  • We make tennis feel like something you want to be part of.

    Tennis is better when you know the people next to you. The Soft Girl Serve is a place to meet other women who love tennis, are getting back into the game, or simply want to try something new.We’re building a community where women can meet, rally, laugh, compete, and come back next week.

  • We give back to the game. 

    We believe in supporting the people and organizations making tennis more accessible, welcoming, and culturally relevant. We volunteer, collaborate, and support organizations and communities working to create more opportunities in tennis.

The Soft Girl Serve is a registered 501(c)(3) nonprofit org.

The Soft Girl Serve (TSGS) is a New York City-based 501(c)(3) nonprofit organization dedicated to making tennis accessible to women who have historically been excluded from the sport. Through beginner-friendly tennis clinics, wellness programming, community events, and our daily tennis media platform, TSGS centers women of color in a sport long defined by exclusivity. We partner with USTA Eastern and leverage NYC's public court system to lower barriers to entry across the five boroughs. Our mission is simple: every woman deserves to see herself on the court, and every child deserves to grow up knowing tennis is for them.

Since launching in 2026, TSGS has partnered with brands including Elemis, Sol de Janeiro, and Pattern Beauty. We believe access to tennis, and to each other, is a form of care, and we're building the infrastructure to bring more women and girls to the game.

Charity ID: 41-4363248

Email: courtney@thesoftgirlserve.com